Naked Fig seeks to create and grow a broad customer market for high-quality, healthy and memorable Mediterranean foods by making and selling a flavorful array of products without gimmicks or complacency. We bring passion and care to our work and build on honest and impactful regional and national brand that will set a new standard for in-home customer enjoyment.
What is the mission behind Naked Fig?
Our mission is to deliver healthy, high-quality, memorable Mediterranean food products that are honest and straight up delicious and come from our kitchen to your home. We believe every family should enjoy the flavor and taste that comes without gimmicks or mass production but, rather, from homemade recipes and a loving tradition.
What was your motivation for starting the business?
I have always shared my family’s passion for celebrating our culture and heritage, as we come together in the warmth of each other’s company with great food at the center of every gathering. I wanted to bring that same experience to all families by founding Naked Fig and offering products that are consistently high-quality and memorable, rooted in tradition but embracing of today’s need for connection to family and friends.
Describe a few of your standout/most popular products available this season?
While we have other products in the planning and development phase, I launched Naked Fig with a delicious, creamy traditional hummus that is high-quality and made with the finest ingredients. It’s flavor, texture and healthy characteristics make it a favorite of people of all ages, and it can be enjoyed with pita bread, chips, carrots olive tapenade and other veggies (or just plain out of the container).
Where can folks find your hummus around East Bay?
Naked Fig can be found at Hope and Main, Johnson’s Roadside Farm, Mount Hope Farmers Market and Tiverton Farmers Market. It is also available through Monroe Dairy. View a more complete list of places to buy here.